Global entertainment behemoth WME/IMG announced Tuesday that it has launched Made2Measure (M2M for short), a television network that "will showcase fashion from all angles," according Mark Shapiro, the company's chief content officer. "There are so many incredible stories to tell in this industry, but premium video programming that's authentic, modern and thought-provoking is still difficult to find. We're excited to use our unique access across WME/IMG to give everyone who loves fashion the opportunity to explore the industry from the inside out."
The channel debuts exclusively on Apple TV Tuesday with original programming, documentaries, films and runway shows. "Tea at the Beatrice" is a talk show with longtime journalist Glenn O'Brien, who chats with guests like Jack McCollough and Lazaro Hernandez of Proenza Schouler and Gisele Bündchen at The Beatrice Inn in New York City. "In and Out of Fashion with Laura Brown" will feature the Harper's Bazaar executive editor (who's already proven her skills in front of the camera) rubbing elbows with celebrity friends, including Ciara, Jessica Alba and Kiernan Shipka. There's also "Iconic," which will highlight the fashion industry's biggest names and legends, as well as "Visionaries," a docuseries that explores the innovative relationship between design and technology. Thanks to WME/IMG's acquisition of Made Fashion Week at the beginning of 2015, "MADE" will take viewers behind the scenes of its runway shows, such as Baja East and Adam Selman.
There will be long-form programming as well. "M2M Films," a series of original documentaries, will premiere with "Battle of Versailles," about the fashion show that pitted five French designers against five American designers in 1973. M2M also acquired licenses to show feature-length films and documentaries like "Valentino, The Last Emperor" (2008), "Who Are You Polly Magoo?" (1966) and the docuseries "The Day Before" (2009), which follows a different designer each episode about 36 hours before his or her runway show.
M2M is a product of WME/IMG's aim to promote fashion as entertainment, further pushing it into our pop culture vernacular alongside music, television and film. And the company has plenty of resources at its disposal with which to do so: WME/IMG, which together represents A-list celebrities, models and artists, in addition to acquiring Made, also purchased The Wall Group, home to big-name hairstylists, makeup artists and stylists.
According to WWD, the M2M channel will live exclusively on Apple TV for 90 days, followed by a broader distribution and new content to come in January 2016. Those of you who don't have Apple TV can catch a quick glimpse of M2M's programming in the snippet video below.