Kate Lanphear. Photo: Craig Barritt/Getty Images
Kate Lanphear has decided to step down as editor-in-chief of Maxim — just one week after the glossy announced it was undergoing a second redesign in less than a year.
"Working at Maxim has truly been a rewarding experience," Lanphear said in an official statement. "I'm proud of everything all of us at Maxim have accomplished and how far the magazine has come in the past year."
Lanphear left her post as style director of T magazine in September 2014 to join Maxim, where she oversaw the magazine's rebrand from a "lad mag" into a luxury publication with long-form features, more fashion, a cleaner design and a lot less nudity. Advertisers appeared to respond well, with ad pages in Maxim's September issue up 145 percent year-over-year, the magazine's publisher told WWD. Newsstand sales have suffered, however, sinking from 131,099 in February to 95,471 in June/July, according to data from the Alliance for Audited Media cited by the trade pub.
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Lanphear's last day with Maxim is Nov. 13. A replacement has not yet been named.
