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Lululemon Appoints First Creative Director

Lee Holman, formerly of Nike, will spearhead both women's and men's design at the Vancouver-based athleticwear company.
A Lululemon store. Photo: Kevork Djansezian/Getty Images

A Lululemon store. Photo: Kevork Djansezian/Getty Images

For the first time in its history, Lululemon has a creative director. Lee Holman, who has served as senior vice president of women's at the athleticwear company since joining from Nike last year, was promoted to the newly created role on Wednesday.

The appointment comes on the back of several quarters of strong sales and a push towards more fashion-forward design. During an earnings call in June, Lululemon CEO Laurent Potdevin attributed the company's better-than-expected first-quarter sales growth to its more fashion-forward offerings, including leggings printed with florals and inset with mesh panels. Lululemon made another push in this direction by introducing a much broader variety of pant styles this fall.

Holman comes with an extensive background in fashion and athletic design, having served as the vice president of global apparel, innovation and equipment design for Nike for four years, and, prior to that, as creative director at Burberry and design director at Abercrombie & Fitch.

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According to a statement issued to press, Holman will continue to unify men's and women's design under one vision in his newly established role.