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Hood By Air is the Latest Label to Profess its Love for 'Empire'

Designer Shayne Oliver will immortalize Cookie Lyon and company with a collaborative range that celebrates the smash hit show.
Photo: Hood by Air

Photo: Hood by Air

Who in the fashion industry isn't obsessed with Cookie Lyon? The breakout star from Fox's smash hit "Empire," portrayed by the fiery and fabulous Taraji P. Henson, has graced the pages of every top fashion magazine this year — W, CR Fashion Book, Vogue and Harper's Bazaar for starters — and has emerged as a muse for some of the buzziest, most pop culture-obsessed designers, namely Alexander Wang and Jeremy Scott. Now, Hood by Air's Shayne Oliver is professing his love for Lyon and the show in a very public way: On Wednesday, the New York-based label announced that it has teamed up with "Empire" on a limited-edition line of co-branded merchandise inspired by the Fox series, available for purchase online. 

In a release about the range, Oliver admitted that he and his friends are rabid fans of the show, and that they know "every look, scene and catchphrase by heart." While the character Cookie is the number one reason they're addicted to "Empire," the collection, which includes everything from champagne glasses to printed sweatshirts to casual dresses, involves all of the show's main characters and most quotable moments. For instance, there's a $200 satin robe embroidered with the Cookie catchphrase "I Want What's Mine," and tops printed with an image of the quilted pillow she tried to suffocate her ex-husband Lucious Lyon with in season one — an item that also appeared as a backpack in the Hood by Air spring 2016 show. Naomi Campbell's villainous character Camilla Marks, Bryshere Y. Gray's Hakeem Lyon and Jussie Smollett's Jamal Lyon are immortalized with their own merch, too.

Fans of the show (which airs Wednesday nights at 9 p.m.) can score a piece of the line on Hood by Air's website right now, but be warned: We can't guarantee you'll look as fierce as Cookie when you wear it.

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