Nothing, with maybe the exception of Hillary Clinton's emails, received more media attention this past summer and fall than Kylie Jenner's lips. First there were the puffed-up pout pictures. Then came speculation about whether she uses filler. (She does.) Then the ill-fated "Kylie's lip challenge." It's all led up to this: Jenner's new line of lip products is here.
Jenner's been teasing her "Lip Kit" since the summer and now, just in time for Cyber Monday, it can be yours. Links will go live on Monday at 9 a.m. PST/12 p.m. EST, but Jenner's been blowing up her Instagram with images of the new line, as well as promoting the line's freshly minted Instagram page, "Lip Kit by Kylie."
Now, it should be noted that despite all the criticism that Kylie has received, her lipstick always looks pretty incredible. She nails that matte nude/brown lipstick trend that is all over Instagram and beloved by beauty vloggers everywhere. So far, the three colors she's revealed — which all interestingly/weirdly end in the letter K — seem promising. Say hello to "Dolce K," "Candy K," and "TrueBrown K."
According to Kylie's Instagram, the "Lip Kit" will include a lip liner and matte liquid lipstick. It's unclear at this point if you'll be able to buy them separately, and also unclear how many colors the collection includes. (Check back for an update on pricing and the full range on Monday after it launches.)
Update: The site is now live here. The lip kits, which include one lipliner and one liquid lipstick, are available in the colors above for $29. However, at 12:01 p.m. EST when I tried to purchase, I was informed that it was sold out. If the Instagram comments are any indication, everyone is having the same experience, and they're pissed about it. Either enough weren't produced or this is a genius marketing scheme. Either way, Kylie wins. (It's a good bet that some will show up on eBay today, too.)
Update 2: As of 12:11 p.m. EST, the site is down.
Update 3: As of 2:05 p.m. the site is still sending out a "high traffic" message, but as predicted, you can get a Kylie Lip Kit on eBay now. Prices currently range from $42 to over $250 for one lip kit. One $255 listing currently has 48 bids. The Kardashian ekonomy is strong.
This will certainly keep Kylie's lips in the news for a few more months.