SWG is a global brand development agency, specializing in creative strategies that engage audiences and catalyze business performance. Our partners are forward-thinking businesses who embrace new and authentic ways to inspire the people who matter most to them. We translate brand aspirations and business goals into versatile strategies that capture and monetize the attention of contemporary culture. Services include Communications, Entertainment and Experiences, Digital Marketing, Creative Services, Branded Content, Digital Design + Development.
Resumes should be sent to HR@starworksgroup.com.
- Develop and implement Communications brand strategies for Fashion partners
- Manage and lead client accounts, offering both high levels of strategic insight as well as excellent quality day to day PR process
- Execute on behalf of accounts seasonal product launches, creative ideation, and the identification of coverage opportunities and story angles
- Manage and leverage top tier media, digital and influencer relationships, and provide strategic services to clients and team with regard to media opportunities
- Have a comprehensive understanding of how to engage new Influence across Creative/Contemporary/Pop Culture and Fashion, Music, Entertainment, Art & Design, Technology, Sports, Wellness and Food
- Manage client programs and initiatives
- Contribute to the success of subsequent programs utilizing expert knowledge to develop and execute plans
- Work with clients to uncover strategic needs and identify areas of opportunity, creating innovative solutions
- Actively lead client meetings, brand assets, presentations, and reporting
- Continually develop practices and processes to inspire, innovate, and harness new ways of thinking to elevate our business and client outreach
- Consistently deliver frequent and meaningful editorial credits, through successful pitching to a wide spectrum of editorial contacts and platforms to achieve client and agency level satisfaction
- Work in collaboration with the Entertainment, Events, and Creative departmental functions at SWG thus generating and supporting the 360 degree SWG ethos
- Support with acquiring new business as part of the SWG Brand team
- Collaborate with global offices and functions across shared accounts