Cynthia Rowley Is hiring A Social Media Manger In NYC

Contemporary brand Cynthia Rowley is seeking a dynamic and results driven Social Media Manager. This position will be responsible for the development and execution of a social media strategy for an established RTW brand across multiple platforms and channels.
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Image courtesy of Cynthia Rowley

Image courtesy of Cynthia Rowley

Contemporary brand Cynthia Rowley is seeking a dynamic and results driven Social Media Manager. This position will be responsible for the development and execution of a social media strategy for an established RTW brand across multiple platforms and channels. S/he will oversee and assess the content used to engage both existing and future customers. This includes: custom brand content, community content, retail partners’ content, and content that comes from influencer/blogger collaborations. This candidate will have at least two years of relevant social media and digital marketing experience.

Responsibilities:

  • Solely manage all social media platforms (Instagram, Twitter, Facebook, Pinterest, YouTube, Snapchat) including content creation, publishing and reporting
  • Identify and create programs and promotions to grow engagement that align with the brand objectives
  • Act as community manager, responding to and engaging fans in conversation
  • Partner with retail/brand partners to coordinate social media outreach, content and campaigns
  • Build and foster relationships with key influencers/bloggers to create impactful collaborations
  • Work with internal departments (PR, E-commerce, Design, Retail and Wholesale) to ensure cohesive initiatives and messaging across all social channels
  • Manage analytics and reporting to assess effectiveness of interactive campaigns
  • Monitor trends in social media, tools, and metrics and appropriately apply that knowledge to increase social media effectiveness
  • Manage calendars and project execution

Qualifications:

  • Skilled in social media best practices, including representing voice and tone of a brand
  • Thrives both independently and collaboratively in a fast-pasted environment
  • Remains current and even predicts trends on social media industry developments
  • Excellent writing and presentation skills
  • Experienced with Photoshop or image editing software
  • Able to analyze data, use customer research and metrics to identify opportunities and assess efficiency of marketing programs
  • Proficient in conceptualizing and executing projects, with ability to prioritize and meet deadlines
  • Ready, willing, and able to work extended hours, as social media can truly be 24/7
  • Previous experience in fashion related field

To apply, please send your resume to Isabelle at ieddy@cynthiarowley.com.

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