Gigi Hadid can now add "designer" to her growing list of professional gigs. On Thursday, Tommy Hilfiger announced Hadid as its global brand ambassador — a role that calls upon the model-of-the-moment to help design a full collection, in addition to starring in ad campaigns. Comprised of sportswear, footwear, accessories and a new fragrance — it's a strategic move by the American brand to expand its women's market globally. The collection will hit stores next fall.
"I've known Gigi and her family for years, and it has been amazing to watch her grow into one of the world's top models and most-followed fashion influencers," said the designer in a statement. Consider Hadid today's version of a Tommy Girl.
"I never thought I would be asked to design a capsule collection, so it still feels like a dream that Tommy approached me to collaborate," added Hadid. Expect the collab's aesthetic to reflect the model's personal style with a mix of sporty streetwear, tomboy-but-girly pieces and hippie-chic items.
This news comes at the end of a whirlwind year for Hadid. At the start of 2015, she claimed the title "Model of the Year" by the Daily Front Row. She also snagged her dream job of walking the Victoria's Secret runway show, took down her body-shamers via social media and tricked everyone into thinking she got a breakup bob at the AMAs. Not only was she named the face of Maybelline, but she fronted campaigns for H&M x Balmain, Versace, Topshop and Guess as well. There was the slew magazine covers, too, including Teen Vogue (twice), Vogue UK, Vogue Italia, Vogue Netherlands, V with her sister Bella and even an issue of Adweek, which was appropriately (if a bit unoriginally) titled "Social Supermodels." With a major designer collaboration already in the works for 2016, Hadid's star is only getting brighter.
Homepage image: Gigi Hadid. Photo: Tommy Hilfiger