On Friday, Gucci announced that actor Jared Leto is the new face of its Guilty fragrance. We were, uh, kind of pissed. It's not like we don't adore Leto and all his many rock-god eccentricities (we do!), but we just think there's a better gentleman — a fellow, cherubic-voiced one — for the job. Have you heard of this guy, Harry Styles? He's in this mildly successful boy-turned-man band, has hair worthy of a shampoo commercial and is the proud owner of roughly 60 tattoos? He seems pretty nice — a "real catch," you might say. But what might be most important for the sake of this argument is his now-extensive collection of printed Gucci suits. These jazzy, often floral jacket-and-trouser sets have quickly become his signature for performances and red carpet appearances alike. Alessandro Michele could find no better muse for Gucci's menswear offerings than Styles, who makes wearing a head-to-toe petal print look as natural as a pair of well-worn jeans.
On Sunday night's season finale of "The X Factor UK" (the very same show that launched One Direction in 2010), the boys, minus one, returned to perform. It was their last official gig before heading into a so-called "extended hiatus," and it was an emotional one. Before a montage oddly reminiscent of an "In Memoriam" segment, Styles rocked out in red floral suit from Gucci's fall 2015 collection. Here he is in it, staring deeply into the eyes of bandmate and blonde leprechaun, Niall Horan:
Here he is pointing at the ceiling like he's Mick Fucking Jagger or Something:
Next to the relatively understated ensembles of his three fellow Directioners, Styles looked like a man apart — probably not a coincidence, given that he's about to embark on a solo career.
For as well as he wears these clothes, it's silly Styles doesn't already have a formal Gucci contract. Here's the band singing "History." You can see the suit in action yourself, below.
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