Scandinavian fashion brand J.Lindeberg announced on Wednesday that its founder Johan Lindeberg will return to his namesake label. Starting next January, Lindeberg will take on a creative consultant role based in New York City while closely corresponding with the company's headquarters in Stockholm.
"I've seen the company grow and evolve over these years and was really grateful to [J.Lindeberg co-owner] Stefan [Engström] to have initiated my return," said Lindeberg in a statement. "Of course, the decision to re-open a previous relationship is never an easy one. But the more we talked, the more it made sense. Even my daughter Blue, after passing by the big sign with my name at the Stockholm office this summer, called me and said, 'I think you should do it.' It feels like the right time to put our experiences together, to bring J.Lindeberg into the next phase, as one strong international voice." The move is similar to Vince's recent decision to bring back its co-founders as consultants, announced just a couple of weeks ago.
Lindeberg founded his eponymous brand in 1996, offering menswear as well as golf and ski apparel for men and women. He left the company in 2007 to take on a creative director position at William Rast, the clothing brand co-founded by Justin Timberlake. In 2010, Lindeberg launched BLK DNM, known for its premium denim and leather outerwear, which he left this past May.
Jessy Heuvelink, who's been with J.Lindeberg since 2005, will still hold his position as head of design, while Lindeberg will work on a special collection to mark the brand's 20th anniversary — that will be unveiled in 2017.