PMK●BNC New York is seeking a Director for our Brand Communications division, focusing on fashion and lifestyle, to lead top-tier, national consumer brands accounts. The ideal candidate has experience successfully leading their teams in the planning, development and execution of multi-channel PR programs including media and influencer relations, social media, brand positioning, content development, talent engagement, budget management, inter-agency campaign strategy and client/account management.

This role requires exceptional leadership skills and excellent verbal and written communications skills. The ability to manage on-site media, a high degree of creativity and a high level of energy and commitment is key to success in this role. Staff management experience is required.

Roles & Responsibilities:

• Serve as day-to-day leader for account team members ranging from account supervisors to administrative assistants
• As team strategist, provide leadership, direction and guidance to account team and sound counsel to clients
• Develop creative, results-driven marketing and public relations programs that help accomplish client’s overall objectives
• Develop quality standards and ensure client satisfaction
• Identify and develop client growth opportunities
• Create and deliver client presentations and plans
• Lead the communications strategy for clients across the print, online, broadcast and social media platforms
• Secure business coverage in trade and consumer press highlighting new product launches, innovation, partnerships, licensing, etc. as well as overall brand vitality including ad paging and audience growth stories
• Secure coverage on editorial in entertainment and lifestyle press
• Conceive and craft smart, sophisticated and authoritative story lines and pitches
• Forge and maintain relationships with key figures in media
• Produce written materials, including press releases, statements, briefing material for the editors, publishers, and executives, and pitch letters for media
• Ideate on initiatives/partnerships that will secure coverage
• Manage budgets to responsibilities

Requirements:

• Publicity driven with a keen sense of news and trends
• Excellent social media skills
• Team player with an ability to envision the big picture while focusing on the details
• Excellent written, verbal and diplomatic skills
• Strong organizational skills that allow for multi-tasking and meeting all deadlines
• Must be able to work quickly and effectively
• Strong leadership and team management skills
• 8+ years of media relations experience; large agency /client experience is a plus
• Manage account finances, develop accurate estimates and adhere to approved budgets
• Experience in fashion preferred
• Bachelor's Degree required 

To apply, please send your resume to Mary.schneider@pmkbnc.com.