PMK●BNC New York Is Hiring: Director - Brand Communications - Fashionista

PMK●BNC New York Is Hiring: Director - Brand Communications

PMK●BNC New York is seeking a Director for our Brand Communications division, focusing on fashion and lifestyle, to lead top-tier, national consumer brands accounts. This role requires exceptional leadership skills and excellent verbal and written communications skills.
Author:
Publish date:
Social count:
13
PMK LOGO 2.jpg

PMK●BNC New York is seeking a Director for our Brand Communications division, focusing on fashion and lifestyle, to lead top-tier, national consumer brands accounts. The ideal candidate has experience successfully leading their teams in the planning, development and execution of multi-channel PR programs including media and influencer relations, social media, brand positioning, content development, talent engagement, budget management, inter-agency campaign strategy and client/account management.

This role requires exceptional leadership skills and excellent verbal and written communications skills. The ability to manage on-site media, a high degree of creativity and a high level of energy and commitment is key to success in this role. Staff management experience is required.

Roles & Responsibilities:

  • Serve as day-to-day leader for account team members ranging from account supervisors to administrative assistants
  • As team strategist, provide leadership, direction and guidance to account team and sound counsel to clients
  • Develop creative, results-driven marketing and public relations programs that help accomplish client’s overall objectives
  • Develop quality standards and ensure client satisfaction
  • Identify and develop client growth opportunities
  • Create and deliver client presentations and plans
  • Lead the communications strategy for clients across the print, online, broadcast and social media platforms
  • Secure business coverage in trade and consumer press highlighting new product launches, innovation, partnerships, licensing, etc. as well as overall brand vitality including ad paging and audience growth stories
  • Secure coverage on editorial in entertainment and lifestyle press
  • Conceive and craft smart, sophisticated and authoritative story lines and pitches
  • Forge and maintain relationships with key figures in media
  • Produce written materials, including press releases, statements, briefing material for the editors, publishers, and executives, and pitch letters for media
  • Ideate on initiatives/partnerships that will secure coverage
  • Manage budgets to responsibilities

Requirements:

  • Publicity driven with a keen sense of news and trends
  • Excellent social media skills
  • Team player with an ability to envision the big picture while focusing on the details
  • Excellent written, verbal and diplomatic skills
  • Strong organizational skills that allow for multi-tasking and meeting all deadlines
  • Must be able to work quickly and effectively
  • Strong leadership and team management skills
  • 8+ years of media relations experience; large agency /client experience is a plus
  • Manage account finances, develop accurate estimates and adhere to approved budgets
  • Experience in fashion preferred
  • Bachelor's Degree required 

To apply, please send your resume to Mary.schneider@pmkbnc.com.

Related Stories

Primary Photo
Careers

Nasty Gal Is Hiring A Director of Communications!

Nasty Gal is a pure-play global style destination catering to an international cult of obsessed, super awesome girls. We’re a six year-old, privately held company with revenues in the eight figures annually and we continue to grow in the triple digits year-over-year… Nasty Gal is seeking a full time Director of Communications to join our growing team. At Nasty Gal, communications is more than just media relations and press releases. Good communications defines how the company establishes trust, consistency and an open dialogue with the customers and community it serves. We’re looking for someone with experience in building a mainstream fashion and consumer technology brand, strong business and product sense, good instincts and judgment, and excellent contacts with consumer, tech, and business media. The position requires a sharp, experienced communicator with proven abilities to think strategically in a fast paced, constantly evolving environment. You will be responsible for developing and executing strategic and measureable PR programs that are part of an overall global marketing strategy. You must also demonstrate the ability to grow and manage a team and agency partner.