PMK●BNC New York Is Hiring: Director - Brand Communications
PMK●BNC New York is seeking a Director for our Brand Communications division, focusing on fashion and lifestyle, to lead top-tier, national consumer brands accounts. The ideal candidate has experience successfully leading their teams in the planning, development and execution of multi-channel PR programs including media and influencer relations, social media, brand positioning, content development, talent engagement, budget management, inter-agency campaign strategy and client/account management.
This role requires exceptional leadership skills and excellent verbal and written communications skills. The ability to manage on-site media, a high degree of creativity and a high level of energy and commitment is key to success in this role. Staff management experience is required.
Roles & Responsibilities:
- Serve as day-to-day leader for account team members ranging from account supervisors to administrative assistants
- As team strategist, provide leadership, direction and guidance to account team and sound counsel to clients
- Develop creative, results-driven marketing and public relations programs that help accomplish client’s overall objectives
- Develop quality standards and ensure client satisfaction
- Identify and develop client growth opportunities
- Create and deliver client presentations and plans
- Lead the communications strategy for clients across the print, online, broadcast and social media platforms
- Secure business coverage in trade and consumer press highlighting new product launches, innovation, partnerships, licensing, etc. as well as overall brand vitality including ad paging and audience growth stories
- Secure coverage on editorial in entertainment and lifestyle press
- Conceive and craft smart, sophisticated and authoritative story lines and pitches
- Forge and maintain relationships with key figures in media
- Produce written materials, including press releases, statements, briefing material for the editors, publishers, and executives, and pitch letters for media
- Ideate on initiatives/partnerships that will secure coverage
- Manage budgets to responsibilities
Requirements:
- Publicity driven with a keen sense of news and trends
- Excellent social media skills
- Team player with an ability to envision the big picture while focusing on the details
- Excellent written, verbal and diplomatic skills
- Strong organizational skills that allow for multi-tasking and meeting all deadlines
- Must be able to work quickly and effectively
- Strong leadership and team management skills
- 8+ years of media relations experience; large agency /client experience is a plus
- Manage account finances, develop accurate estimates and adhere to approved budgets
- Experience in fashion preferred
- Bachelor's Degree required
To apply, please send your resume to Mary.schneider@pmkbnc.com.
