When Tome released the first edition of its White Shirt Project on Net-a-Porter last summer, the $440 shirt sold out in less than 24 hours — an impressive feat given the price point and the charity angle. All proceeds went to the Freedom For All Foundation, an organization founded by former Ford Models CEO Katie Ford that combats slavery around the world. (You can read more about it here.) The organization aims to give those who have been forced into labor a fresh and free start, as symbolized by the simplicity of the white shirt.
Tome designers Ramon Martin and Ryan Lobo expanded the project with a second iteration for spring 2015; and this week, The White Shirt Project 3.0 debuts once again exclusively on Net-a-Porter. To celebrate the occasion, Tome enlisted two generations of models (seen above and below) to pose in the tie-up shirt ($475), polo shirt ($550) and polo shirtdress ($695). All the pieces continue to be sustainably produced in New York City, where Tome is based.
Martin and Lobo celebrated the project's third launch in Miami on Friday with a luncheon hosted by Ford and singer Solange Knowles, who has supported the fight against human trafficking in the past, and guests including Hannah Bronfman, Garance Doré and Mia Moretti. With the combination of such buzz-worthy names in attendance, Tome's strong following and an important cause, the latest capsule has a strong chance of repeating that initial sell-through magic. Who says fashion and philanthropy can't mix?
Note: An earlier version of this article misidentified Anka Kuryndina as Mijo Mihaljcic in the second photo caption.