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It's Unclear How Well the Apple Watch is Actually Selling

In its latest financial earnings, Apple kept quiet about the device's sales figures.
Photo: Pablo Cuadra/Getty Images

Photo: Pablo Cuadra/Getty Images

In just a few months' time, we'll be coming up on the first anniversary of the launch of the Apple Watch. The device has gotten plenty of publicity since it landed in stores last April, including numerous appearances in fashion editorials, but you may be wondering, how has all that hype translated into sales? Did those leather Hermès bands send droves of luxury shoppers running to their local Apple Store? Valid questions. And Apple is not here to answer them just yet.

The Cupertino-based tech company reported its earnings for the first quarter of fiscal 2016 on Tuesday, touting record revenue of $75.9 billion — up from the $74.6 billion it raked in during the same period a year ago. While Apple broke out iPhone, iPad and Mac sales individually, it obscured the Apple Watch's figures by lumping it into an "Other Products" category, which combined sales of the Apple TV, Beats products and the iPod and grew by 62 percent since last year. CEO Tim Cook added a hair more specificity on the company's live webcast: The watch set a new quarterly record for sales and performed especially well during December. Neither tidbit is very surprising, of course, since the Apple Watch doesn't have a very long history to compare against and the holidays are a massive sales period for any retailer.

This is all to say: Carry on with the speculation.

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