Zoë Kravitz and Mom Lisa Bonet Star in Calvin Klein Campaign

Model couples also star in the brand's new jewelry and watch ads, which suggest we live in the now. Get it?
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Photo: Calvin Klein

Photo: Calvin Klein

Just after appearing in Balenciaga's spring 2016 campaign alongside Anna Ewers, actress/musician/model Zoë Kravitz has landed another advertising gig for a big-name brand, this time posing for Calvin Klein's jewelry and watches division with her mother, Lisa Bonet. In addition to casting one of the more stunning mother-daughter duos in the entertainment business, the brand shot couples of all sorts for the campaign. There's model Xiao Wen Ju and her friend, the Korean actor Kim Woo Bin; models and Instagram masters Tilda Lindstam and John Hein, a couple; and actor Will Peltz and his girlfriend, Quincy Jones offspring and former Calvin Klein model Kenya Kinski Jones. 

Superimposed on the sweet black-and-white images, shot by Cass Bird, are the words "Life in the now." As a voiceover in the campaign's accompanying video says, "It's challenging to stay completely present and stay in the now, but I think that's a gift." A good reminder to challenge ourselves to get off our goddamn phones at dinner and cherish the loved ones sitting in front of us, ideally while wearing Calvin Klein jewelry. Wise words for our modern times nonetheless.

Check out the full photo series and video below.