We've come to love Equipment's ad campaigns for their simplicity, and for the fact that over the last couple of seasons they've been comprised of a series of self-portraits starring (and shot by) Daria Werbowy. Thanks to her unwavering cool factor and ability to look flawless without a stitch of makeup, the 32-year-old model is a perennial industry favorite, much like another supermodel from the generation before her, 41-year-old Kate Moss. So, you can imagine how fashion fans reacted when the French shirting brand cast both women in its just-released spring 2016 ad campaign, once again lensed by Werbowy herself.
In true Equipment fashion, the easy, silk button-downs take center stage, though there isn't much other clothing involved — or a noticeable beauty look, for that matter. Long-time pals Werbowy and Moss pose together in an airy bedroom, on a beach and beneath a tree in the black and white images, certainly playing up the bohemian, blasé aesthetic they've both become known for. This is as effortless as it gets, people, and as far as model pairings go, it's the crème de la crème. Although, we wouldn't mind if Lara Stone got in on the action next season, too.
Click through the gallery to see the full Equipment spring campaign.