Boyfriend jean pioneer Current/Elliott has assembled a veritable dream team for its '70s-tinged spring 2016 ad campaign, with the "Girls" crew's resident insouciant cool babe Jemima Kirke as its star, Cass Bird behind the lens and Stevie Dance on styling duties. The result is a series of images that make us want to move to L.A., grow our hair out and wear much more denim.
Current/Elliott, which is owned by Serge Azria alongside Joie and Equipment, has floated on and off of our radar since its founders left in 2012. Marketing-wise, it's always gone with a relaxed, effortless approach: models hanging out in deserts and such. In 2014, it tapped Charlotte Gainsbourg to design and model a capsule collection, but Kirke is the brand's first celebrity face since.
Despite being stunning and having that marketable "It" factor so many brands are looking for, Kirke has but a couple of modeling gigs under her belt: She starred in the first lookbook for her friend Alison Chemla's jewelry line Alison Lou, and was photographed by Karl Lagerfeld last year for hat brand Maison Michel's 2016 campaign. Perhaps with the recent announcement that "Girls" will end after season six, the 30-year-old actress is looking to put herself out there more.
We wouldn't mind. The campaign is a welcome departure from the more polished images of stick-thin models we're used to seeing. Nice job, Current/Elliott.