Calvin Klein is back with another one of its millennial-targeting, social media-friendly, kinda sexual mega-campaigns. For spring, the brand tapped both big-name celebrities, lesser known influencers and even street cast unknowns to star in campaign video and still images — rolled out on their respective Instagram accounts — detailing what they do in their Calvins. (There is seemingly no limit to the ways in which the brand can utilize that #mycalvins hashtag.)
The first famous spokesmodel to share her video? None other than Kendall Jenner, who has been a face of the brand for about a year now. The reality TV star-turned-supermodel claims in an Instagram posted Tuesday afternoon that she "want[s] to be with you" in her Calvins. We're sure a number of her fans would happily take her up on that offer, especially after watching the clip, which includes close-ups of the 20-year-old's butt, lips, belly button and more. Justin Bieber returns as a face of the label this season, as well, but that should come as no surprise considering how successful he was at garnering a new young audience (and millions of social media followers) for Calvin Klein.
As for the rest of the cast, Abbey Lee Kershaw says she "[is] free" in her Calvins and poses topless in her campaign image, while Saskia de Brauw says she "[is] simply" in hers. FKA Twigs "excel[s]" in hers, and Kendrick Lamar "reflect[s]" in his. And according to a statement from Calvin Klein, the "I ________ in #mycalvins" campaign shot by Tyrone Lebon marks the first time all five brands – Calvin Klein Collection, Calvin Klein Platinum, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear – have appeared in a single campaign.
Update: See the full campaign starring Jenner, Bieber, Lamar, Kershaw, de Brauw, FKA twigs, Fetty Wap, Klara Kristin, Joey Bada$$, Adwoa Aboah, Sung Jin Park and street cast models in the gallery below and in the video above.