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Moschino Does 'Carwash Couture' for its Spring Campaign

With some Powerpuff Girls and traffic signs thrown in for good measure.
Photo: Steven Meisel for Moschino

Photo: Steven Meisel for Moschino

There is no denying that Moschino's spring show was, well, busy. Models paraded down a faux pavement runway lined with street signs and traffic signals, and that transformed into a bubbly car wash about halfway through. The clothing stayed true to this theme, with construction-inspired looks making up the first part of the show, while the colorful cleaning and automotive motifs followed. (Think Bella Hadid in a Windex-inspired dress and Imaan Hammam wearing a Big Bird-yellow feather duster ensemble.) 

Though it was a lot to take in visually and at times a bit wacky, the collection sure was fun, and the same can be said of the just-released campaign to go along with it. Creative Director Jeremy Scott cast models Joan Smalls, Fei Fei Sun, Lexi Boling and Maartje Verhoef in the bright, cheeky ads, shot by Steven Meisel and styled by Carlyne Cerf de Dudzeele. Once again playing on the retro couture salon theme, the ladies pose very seriously in some of the collection's loudest pieces, including the aforementioned feather dress, a gown adorned with '50s-style taillights and sequined eveningwear meant to mimic flashing neon signs. The car wash brushes from the runway make for a funny, fantastical backdrop, and the season's accessories — including a Powerpuff Girl handbag and a Moschino hard hat — are given plenty of attention as well.

Thanks to a glamorous beauty look by Pat McGrath and Guido, and Meisel's imagery, much of the clothing looks like it could, in fact, be couture — something we never thought we'd say about pieces modeled after household cleaning supplies and old cars. 

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