Grading the Spring 2016 Ad Campaigns, Part 1

It's time to discuss the good, the bad and the "meh" of spring campaign season.
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Photo: Theo Wenner/Chloé

Photo: Theo Wenner/Chloé

It's an exciting time of year to be a fashion fan. Not only do we have several top-notch red carpet events on the horizon leading up to the Oscars in February, but we're also just weeks away from the fall 2016 shows, and the massive spring issues of our favorite glossies will be hitting newsstands before we know it. The latter is exciting for numerous reasons, including the fact that the majority of spring 2016 ad campaigns — which started trickling onto the web before the holidays — will make their print debuts in March magazines, providing plenty of extra eye candy to go along with the season's editorials and shopping pages. 

As you may already know, Fashionista has a biannual tradition of grading the top ad campaigns on an academic scale, based on a variety of criteria. For example: Is the concept original? Does the styling actually make you want to buy the clothes? Do the models who were cast help to convey the mood of the collection? And, perhaps most importantly, is the whole shebang on-brand? The spring offering has proven to be impressive thus far, especially when it comes to Balmain's reunion of the '90s supermodels, Equipment's low-key self-portrait series starring Kate Moss and Daria Werbowy and Gucci's slightly absurd images (there's a model skateboarding while holding a peacock) that depict an expertly conceptualized world for Alessandro Michele's collection to live in.

Read on for part one of our spring campaign report card, and stay tuned for the second installment once all of the season's ads are unveiled. As always, we encourage you to leave your own grades in the comments section below.