Alexa Chung kicked off London Fashion Week on Thursday night with a party hosted by the British Fashion Council to celebrate her latest design collaboration — this time with British department store Marks & Spencer. We already know that Chung draws inspiration from generations past when it comes to design — especially for her 1970s influenced AG Jeans collections — but for this project, she worked with specific pieces from the retailer's vast archive, which contains over 70,000 items from as early as 1884.
Chung focused on designs from the 1940s through the 1980s and reimagined them from a modern perspective using her signature feminine-meets-masculine sensibility. The result is a 31-piece womenswear collection featuring minidresses, wide-leg trousers, a sharp trench coat and more that's yet to be revealed.
The "Archive by Alexa" collection hits select Marks & Spencer stores and the retailer's international website on April 13, and prices range from £19.50 (about $28) for a set of vests to £89 (about $127) for a trench coat. The partnership between Chung and Marks & Spencer is the first in a series for the large retailer, which is looking to cash in on that collaboration magic, like H&M and Target have both done so successfully. It will continue to produce small collections with up-and-coming designers and tastemakers.
See a preview of the "Archive by Alexa" Marks & Spencer collection in the gallery below.