Dov Charney Is Already Working on an American Apparel Competitor

The American Apparel founder will start a line of U.S.-made basics for men and women. Sound familiar?
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American Apparel store. Photo: Andrew Burton/Getty Images

American Apparel store. Photo: Andrew Burton/Getty Images

It's been about a week since Dov Charney's takeover bid to regain control of American Apparel was rejected by the U.S. Bankruptcy Court for the District of Delaware, and already he has plans to start fresh with a new brand that doesn't sound like it will differ greatly from the last one he founded. As confirmed by Charney's partner Hagan Capital Group, which was also behind the American Apparel founder's recent takeover bid, he will launch a line of U.S.-manufactured basics for men and women that will be offered online and wholesaled to other retailers.

It's been a long journey for Charney, who has been trying to win back AA — which he started in 1989 — since being dismissed from the company in 2014. In a statement issued last Monday upon hearing the court's ruling, Charney said, "Despite that, what gives me great optimism are the things I possess that can't be stolen by a predatory hedge fund — my ideas, values, drive, authenticity, integrity and my passion. To that end I ask that my supporters stay tuned." Since Charney is essentially left with nothing, it's no surprise that he's building a new brand based on what he knows best

A spokesperson at American Apparel was made aware of these plans and responded that ​"the company remains focused on its financial restructuring." We've also reached out to Charney and will update as we learn more.

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