Two Life-Size Fendi Monsters Sat Front Row at the Brand’s Runway Show

Meanwhile, keychain-size versions are already available for purchase at $1,500 each.
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Fendi and designer Karl Lagerfeld welcomed two very special guests at the Italian label's runway presentation in Milan on Thursday: giant furry "Fendirumi" creatures named Piro-chan and Bug-kun. The six-and-a-half foot tall mascots were inspired by the brand's signature bag charms, but also pay homage to the Japanese pop culture of the Kigurumi, which are costumed performers that often make promotional appearances. These two Fendi characters made their debut at a Ginza pop-up store opening in Tokyo in November and showed up again at the fall presentation to wave at guests and watch attentively from the front row as Kendall Jenner led the models down the runway. 

Fendirumi charms. Photo: Fendi

Fendirumi charms. Photo: Fendi

Bag charm versions of the mascots are already available for purchase on Fendi.com at $1,500 each — they are both made of mink fur and the pink one has handmade crystal eyes, while the blue one has some fox fur. But if a selfie is what you're really after, they will be making an in-store appearance Friday at 2 p.m. at the Fendi Montenapoleone boutique in Milan. 

See them in action below.

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