Under normal circumstances, my plans for 8 p.m. on the last Monday before Fashion Month would include little more than some sweatpants, a face mask and mindless entertainment in the form of "The Bachelor" or "Vanderpump Rules." But this season, Kendall and Kylie Jenner chose this time slot to throw a launch party for their eponymous contemporary line, so I did what any other dedicated editor would do: I threw on my white faux fur, some thigh-high boots and hightailed it to Tribeca, where the sisters rented out a multi-floor private residence for the occasion.
Upon entering, all guests were greeted with intimidating consent release forms, indicating that this party will, without a doubt, appear on a future episode of "Keeping Up With the Kardashians." This fact became even more evident once I realized that a sizable percentage of the people in the room were members of the film crew, meticulously standing their ground, calculating the best vantage points and quietly calling shots to one another via headset. I milled around in anticipation of the Jenners' arrival, taking note of how the girls peppered the space with their favorite things: Diptyque candles, vases of white flowers and Polaroid cameras complete with black and white film. Framed photos of the sisters wearing the collection leaned against the exposed brick walls, and a few sparse racks displayed the clothing, though they were not the center of attention.
Around 8:30, the guests of honor arrived, causing a rush towards the press line: a short walkway illuminated by a neon sign baring their names. As the sisters gave select interviews — spilling important details, like that they "designed the collection with their friends in mind" — industry power players edged in to congratulate them. Makeup guru Pat McGrath cheerfully snapped iPhone photos; Glamour's Cindi Leive, along with Marie Claire's Anne Fulenwider and Nina Garcia, offered words of encouragement; models Martha Hunt, Devon Windsor and Josephine Skriver came to support their peers and celebrity stylists Brad Goreski and June Ambrose browsed the season's offering.
But it wasn't all business: There were some quality family moments (photo opps?) as well, including when Kanye West appeared just before 9:30 — probably straight from a Yeezy Season 3 fitting — with A$AP Rocky and Ian Connor in tow. Alongside proud momager Kris Jenner, he looked genuinely thrilled for his sisters-in-law; and before he made his swift exit moments later, he took the time to shake fans' hands, and to chitchat with noted frenemy Fern Mallis. This is when the filming frenzy hit a fever pitch, and it was wild to think that the blinding flashbulbs, swarming crowds and constant shouting are normal, everyday sensations to the family at this point. Much respect.
As exciting as the action on the main floor was, I decided to head downstairs where a much more laid-back party was happening. Off-White's Virgil Abloh provided the night's soundtrack — which predictably included lots of Kanye, Drake and Future — while friends danced along, enjoying passed cocktails and mini cheeseburgers. Fans of "Keeping Up With the Kardashians" also had the privilege of having photos taken in the infamous black-and-white digital photo booth that the family hires for all of its special occasions, including Kim and Kanye's wedding. Thanks for my new Twitter avatar, guys! Another very on-brand detail was the event's custom Snapchat geofilter, which further cements Kylie's position as the platform's unofficial King.
I'll admit that I expected much more fanfare surrounding this party — perhaps a proper red carpet, a VIP area for cordoning off celebrities or models dressed in clothing and shoes from the collection. However, I appreciate the girls' laid-back approach to the launch, because like the majority of their attendees, they have a big week ahead. While Kendall's making the runway rounds and Kylie's cheering her on in the front row (and maybe making a guest appearance in West's Yeezy Season 3 show), it'll be nice to think back to this nice, relatively quiet evening they shared with friends and fans alike, lounging in a cozy penthouse living room. Stars, they sometimes are just like us.