As Kylie Jenner, purveyor of lip kits, clothing lines and mobile games, continues to grow her personal empire, she's smartly taken care to protect her very famous name by applying for federal trademarks in relation to the goods and services she plans to provide. While she should have no trouble filing for protection of her first and last name, she's hit a snag in her attempt to trademark her first name alone.
Kylie Minogue has legally opposed Kylie Jenner's U.S. trademark application for ownership of their shared first name. The Australian pop singer who's 29 years (or, according to Minogue, #lightyears) Jenner's senior, filed the opposition last Monday, Feb. 22. According to KDP, which represents Minogue in Australia, Jenner's possible trademark will likely "dilute" Minogue's brand "through blurring and tarnishment."
KDP painted a colorful picture of Jenner in its filing, describing her as a "2015 home-schooled graduate" and "secondary reality television personality" whose popular social media accounts include "photographic exhibitionism and controversial posts," some of which that "have drawn criticism from, e.g., the Disability Rights and African-American communities." In other words, Jenner's brand is paltry compared to Minogue's entertainment career that spans almost four decades.
In addition to the dilution issue, Minogue's trademark "long predates the filing date of Jenner's application from May 2015." (Therefore, it should hold priority.) In fact, Minogue has owned Kylie.com since August 1996, nearly one year before Jenner was born. Minogue is also worried that confusion among their overlapping audiences will occur, since most of their commercial goods are somewhat similar — aside from Minogue's hit albums, songs and worldwide tours.
KDP and Minogue already claim trademark ownership over her first name for entertainment, musical recordings and a slew of other goods like jewelry, printed matter (books, catalogs, magazines) and even dolls.
If Minogue's opposition is granted, it could set back Jenner's fashion ambitions. One of the latter's applications for ownership of the word "Kylie" is in connection with, "Providing information by means of a global computer network in the field of fashion."
We'll be watching to see how this case shakes out; though if Jenner loses, we think she'll be OK: Jenner is a pretty powerful name, too.