The Topshop show can usually be best described as the journalist's spectacle of London Fashion Week — the one with the most paparazzi, the flashiest cars delivering the biggest stars, and really the only show in London with a horde of screaming teenage girls gathering at the entrance. This season there were certainly fewer mega-watt celebrities in the front row, but we did get caught in a scrum of fans at the entrance, desperate for a pre-show selfie with guest Karlie Kloss (sporting the best braids we’ve seen this side of a boxing ring).
What the show lacked in tabloid fodder, it made up for sartorially. This season more than ever, Topshop reminded us that it has a wide range of customers to appeal to — many of whom kept up with Sunday's show on Instagram, where Nick Knight was documenting the whole event from behind the scenes — and it’s certainly commercially aware. There were clothes for all gangs — houndstooth miniskirts for mod girls, heavy knits with long mustard skirts for the shy girls and barely-there micro-dresses for the club girls.
Cropped aviator jackets over the sheerest of leggings (worn as pants) could only be marketed to a teenage audience, but then that’s who this collection is for. Topshop Unique, though it's the brand’s pricier line, is always going to be for the young. And why not embrace it? Sequined tops were held by little more than a string in the back, and it felt refreshingly modern (and not at all like Keira Knightley in "Bend It Like Beckham"). The coats, as always, will have a wait list when they hit stores; cut in the perfect weight of heavy English wool, they were lifted in spirit by little initials dangling from the collar or zip.
There were pieces in there for the, ahem, older audience too: pale grey suede cigarette pants and a soft faux-ponyskin blazer were especially work-appropriate. In all, it was a broad collection with something for everyone, exactly as Topshop should be. But a tempered color palette, punky asymmetric earrings and a hefty dose of side-sweeping on the hair made each look feel cohesive, and undeniably cool.