Vivienne Westwood Renames Gold Label after Husband and Creative Director Andreas Kronthaler

The British company has also shut down Red Label as part of a restructuring for fall 2016.
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Andreas Kronthaler and Vivienne Westwood. Photo: Vivienne Westwood

Andreas Kronthaler and Vivienne Westwood. Photo: Vivienne Westwood

On Friday morning, days before the start of Paris Fashion Week, Vivienne Westwood proudly (and adorably) announced plans to streamline her business, putting into action a strategy the designer expressed to Fashionista in an interview last May. For fall 2016, only Westwood's namesake line and her Gold Label line will be produced. The latter has also been renamed as Andreas Kronthaler for Vivienne Westwood. Kronthaler is Westwood's longtime design partner and husband, and his next collection for the rebranded label will debut next Saturday, March 5, at Paris Fashion Week.

"I have designed with Vivienne for more than 25 years," said Kronthaler in a statement. "To add my name is to emphasize and clarify the differences between our lines. It is not a big change to the way we work but it will bring a new direction and I am happy and excited for the future." Added Westwood, "Over the years Andreas has taken on ever more responsibility and I wish this fact to be reflected in public perception."

The casualty of this restructuring is Red Label, which has been folded into the brand's main line and will continue to show at London Fashion Week. (A representative for the brand has noted that this change has already been reflected by its most recent runway show in London.) Anglomania, Westwood's more contemporary, retrospective line, will still continue as is. The decision to streamline has been popular among established British labels of late. Burberry has consolidated its secondary lines into one single brand, while Paul Smith has combined a multitude of lines into only two, Paul Smith and PS by Paul Smith.