Following the merger of Yoox and Net-a-Porter, a deal that officially closed on Oct. 5, the newly formed (and logically named) Yoox Net-a-Porter Group reported on Monday that its sales grew nearly 31 percent over the course of 2015. (That's projecting back as though the merger took place at the start of 2015, and comparing that against Net-a-Porter and Yoox's historical results.)
With the merger came some organizational changes, specifically dividing the company into three businesses: In-season (Net-a-Porter, Mr. Porter, Porter magazine, The Corner, Shoescribe), off-season (The Outnet, Yoox) and online flagship stores (Yoox, you'll recall, powers the websites of luxury brands like Lanvin and Armani). In-season sales hit 893.3 million euros during the year, a 36.9 percent increase from 2014, which execs say owes largely to strength from Net-a-Porter and Mr. Porter. Off-season, too, grew by 26.1 percent to 596.4 million euros. And though it didn't exactly benefit from Net-a-Porter's influence, revenue from online flagships also rose 19.2 percent during the year.
Not a bad start to Yoox Net-a-Porter's history at all. And as further proof of its
e-commerce sites' synergy, the company reported that sales in Italy (Yoox's home country) and the UK (Net-a-Porter's) benefited quite a lot from the cross-pollination. Onward and upward.