Skip to main content

Bella Hadid Steams Up Joe's Jeans' Latest Campaign

The grand American tradition of sexy denim ads continues.

After cutting her denim campaign chops in Topshop's "It" girl-filled spring ads, Bella Hadid landed a new gig for Joe's Jeans, the Los Angeles-based denim-focused lifestyle brand that was founded by creative director Joe Dahan in 2001. Bella stars in the print and video campaign alongside male model Matthew Noszka, who — fun fact — was working construction in Pittsburgh when he was scouted on Instagram in 2014. (And yes, he still looks like he could build a house.)

Bella Hadid and Matthew Noszka for Joe's. Photo: Joe's

Bella Hadid and Matthew Noszka for Joe's. Photo: Joe's

The campaign was shot at a vintage theater in downtown L.A. that serves as the brand's headquarters — and in the video, Bella and Noszka get up close and personal with each other both on the roof and in an underground tunnel. "I've been a lot of places, but I don't know where I would want to go," says Bella. Deep

Scroll to Continue

Recommended Articles

Bella Hadid for Joe's. Photo: Joe's

Bella Hadid for Joe's. Photo: Joe's

L.A. denim is part of the Hadid modeling DNA: Big sis Gigi Hadid started posing for Guess when she was only two-years-old. While brother Anwar is still new to the scene, we having a feeling his family talent and online buzz will land him a denim campaign of his own very soon. 

Bella Hadid for Joe's. Photo: Joe's

Bella Hadid for Joe's. Photo: Joe's