While secretly filming the most fashion-filled social commentary music video ever, prepping for yet another epic Super Bowl halftime show and covertly recording albums here and there, the prolific Beyoncé has also been working on her entrée into the athleisure category.
The news of her activewear line, in equal partnership with Topshop's Sir Philip Green, broke last November with minimal information. As of Thursday, we have more to announce: it will launch on April 14 and be available in Topshop stores in 20 countries, plus Net-a-Porter and Nordstrom in the U.S. The name of the brand has also been confirmed: Ivy Park. And, a dedicated Instagram account has just launched:
At first, you might think Beyoncé named her body-positive fitness-wear line after adorbs daughter, Blue Ivy, but apparently, that's not the case. The "Ivy" part comes from the Roman numerical version of four— IV—because Bey's birthday is on Sept. 4, hubby Jay Z's is on Dec. 4 and the power couple's wedding anniversary is April 4.
The "Park" part is a literal inspiration, representing "beautiful shared open spaces, which are used for sport and leisure alike." The Park part also conveys the "democratic" aspect of verdant public spaces, which ties in with the philosophy of the brand. (And just in time for election year — just saying). Beyoncé gets deeper into the park inspiration in the above video, in which she also models pieces from the line. The line also looks great in her just-revealed Elle cover, which will include a rare interview!
Bey has also released the following statement about the venture:
Sir Phillip has created some amazing collaborations but I wanted a partnership and a stand-alone brand.
When I'm working and rehearsing I live in my workout clothes but I didn't feel there was an athletic brand that spoke to me. My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance. True beauty is in the health of our minds, hearts and bodies. I know that when I feel physically strong I am mentally strong and I wanted to create a brand that made other women feel the same way.
Stay tuned for more details on Ivy Park in Beypril and in the meantime, Blue Ivy's all:
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