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Caitlyn Jenner Is the New Face of H&M Sport

The former Olympian announced the news on Twitter.
Caitlyn Jenner in H&M Sport. Photo: @Caitlyn_Jenner/Twitter

Caitlyn Jenner in H&M Sport. Photo: @Caitlyn_Jenner/Twitter

It was only a matter of time before Caitlyn Jenner scored her first fashion ad campaign — and late Thursday evening on Twitter, the 66-year-old announced that she has officially been named the new face of Swedish retailer H&M's sport line. The former Olympian shared a backstage snap from the shoot — where she's dressed in head-to-toe athleisure by H&M Sport — with a promise of more to come, saying she's "proud" to be a part of such an "inspiring" campaign. 

"We have picked Caitlyn Jenner, one of the world's most celebrated athletes, as part of this H&M Sports campaign because we want to illustrate that everything is possible — in sports, and in life," an H&M spokesperson said in a statement. This is the latest of a number of high-profile industry projects to which Jenner is attached, most notably her collaboration with MAC Cosmetics, which is due out in April.


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