CYNTHIA ROWLEY IS HIRING A PUBLIC RELATIONS DIRECTOR IN NEW YORK

A leading global fashion & lifestyle brand sold in over 60 boutiques as well as in department, specialty, and online stores worldwide. Candidate must have a minimum of 5 years of experience in fashion public relations, working in-house for a designer and/or at an agency.
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A leading global fashion & lifestyle brand sold in over 60 boutiques as well as in department, specialty, and online stores worldwide. The Cynthia Rowley brand currently includes sportswear and related accessories with additional categories including swimsuits; wetsuits; beauty; Rowley Eyewear, an ecommerce site featuring eyewear collections for both men and women; and ROWLEY, a recently launched fitness collection.  

JOB RESPONSIBILITIES:

  • Conceptualize and execute PR strategy for women’s contemporary designer apparel, and additional categories including home, beauty, and accessories
  • Build and maintain press contacts on regional, national, and international levels for print, digital, and broadcast media
  • Build and maintain relationships with stylists, celebrities, and manage celebrity dressing
  • Proactively pitch and secure feature stories, editorial placements, profiles, and news items across all media channels
  • Manage press interviews and personal appearances by the Designer
  • Compile press coverage recap to be sent out weekly
  • Effectively liaise with brand’s partners in implementing PR strategy and stay informed of any upcoming initiatives
  • Coordinate and organize all sample traffic
  • Manage all brand PR/marketing communications, working closely with the Social Media Manager
  • Plan press preview days and secure all editor appointments
  • Oversee production of Fashion Week presentation
  • Conceptualize and execute special events

QUALIFICATIONS

  • 5 years of experience in fashion public relations, working in-house for a designer and/or at an agency
  • Substantial relationships with fashion editors and stylists and knowledge of the fashion/art/social worlds
  • Strong written and oral communication skills with extreme attention to details
  • Meet deadlines, prioritize appropriately, and maintain composure under pressure
  • College degree

Job Type: Full-time

To apply, please send your resume to careers@cynthiarowley.com, subject line "PR Director".