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Denim Brand, Mott & Bow Is Hiring An In-House PR Director In New York

Mott & Bow needs you to establish consumer awareness for the brand by garnering media coverage. You are a public relations professional with experience in fashion, social media, styling, editorial content creation, and establishing relationships with bloggers/influencers.
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Image courtesy of Mott  & Bow

Image courtesy of Mott  & Bow

You are a public relations professional with experience in fashion, social media, styling, editorial content creation, and establishing relationships with bloggers/influencers.

Mott & Bow needs you to establish consumer awareness for the brand by garnering media coverage. This consists of articulating and pitching long and short lead media (print & online), securing product placements and building relationships with key editors, influencers, bloggers, and stylists. You are active on social media and can be the brand voice through editorial and visual content.

Must have:

  • Superior knowledge of the fashion and media landscape
  • A proven track record in pitching and garnering top tier coverage in long and short lead media, creating/maintaining relationships with bloggers/influencers/stylists
  • Passion and ability to engage fashion and lifestyles blogs
  • Strong writing, communications, storytelling, and presentation skills to effectively articulate ideas
  • Active on Instagram (Pinterest & Snapchat are not required but are a plus)
  • Social/interpersonal skills
  • Cool sense of style
  • Go getter spirit (nothing is impossible attitude)

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The job:

  • Pitch long and short lead media to secure placements
  • Identify and establish relationships with editors & influencers in the space
  • Draft press materials
  • Create and execute seeding initiatives around product launches and seasonal gifting
  • Engage bloggers and influencers on a daily basis
  • Identify key opportunities to reach new audiences and improve Mott & Bow’s online presence
  • Identify new blogs and websites to partner with around launches
  • Develop, grow, and manage relationship with affiliate channels
  • Develop an influencer engagement program
  • Grow and engage audience in Instagram
       - Manage and create on-brand messaging through editorial and visual content

Qualifications

  • Minimum 2 year work experience in Women’s Fashion PR in NY
  • Exceptional relationships with the fashion and lifestyle press community
  • Experience launching new brands and clothing products/lines is a plus
  • Loves minimalist aesthetic
  • Would love to challenge the status quo in the clothing industry
  • A strong work ethic
  • Currently lives and has lived in New York +2 years

To apply, please send your resume to alejandro@mottandbow.com.