Must Read: What Drunk Americans Are Most Likely to Buy Today, Lessons in Email Marketing

Plus, the Alexander McQueen and Nike collaboration that almost happened.
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Photo: Brendon Thorne/Getty Images

Photo: Brendon Thorne/Getty Images

These are the stories making headlines in fashion this Thursday.

Drunk shoppers are likely to buy...
According to a recent survey, 78 percent of Americans have made spontaneous, nonalcoholic purchases while drunk. (Does that sound like you?) Factor in the fact that today is St. Patrick's Day, and well... there's probably going to be a lot of (drunk) shopping this year. Take a look at people's most common purchases. {Quartz}

Chanel will unveil its first timepiece for men
Chanel will unveil Monsieur de Chanel, its first timepiece for men. The watch was created entirely at Chanel's assembly plant, and the movement (i.e. engine) was also made in-house. {New York Times}

Retailers' best bets for email marketing
According to a new survey by First Insight Inc., only one out of every 20 emails sent by retailers are deemed relevant by the recipients. Instead of bombarding consumers tirelessly, First Insight recommends sending focused email marketing campaigns to similar groups of shoppers. Also, a "lighter touch" (read: fewer emails) might inspire more shopping. {WWD}

An Alexander McQueen/Nike collaboration almost happened
Nike might not be a "fashion" brand in the traditional sense, but it's increasingly looking like one. In a recent interview, Nike's CEO Mark Parker talks about the narrowing of the gap between fashion and sportswear. And as Complex pointed out, Parker and the late Alexander McQueen, who passed away in 2010, had been in discussion about a possible collaboration. {New York Times}

Lush's corporate activism and campaign efforts
According to Hilary Jones, Lush's ethical director, the beauty brand is not interested in having "easy conversations" with consumers. For company employees, that means backing Black Lives Matter and going on a 24-hour hunger strike in support of Guantánamo Bay prisoners, among many other things. {Quartz}

Riccardo Tisci's NikeLab Performance Collection to be released July and August
Riccardo Tisci's new collaboration with Nike (NikeLab X RT: Training) will consist of two capsule collections. The first, coming in July, will feature black and white graphic pieces. The second, to be released the following month, will focus on floral and kaleidoscope patterns. {Fashionista inbox}

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