Skip to main content

Exclusive: Gucci to Dress Florence Welch for Her Upcoming "How Beautiful" Tour

The singer's wardrobe will consist exclusively of pieces from Alessandro Michele's latest runway collections.
A sketch from the upcoming Florence + the Machine tour wardrobe. Photo: Gucci

A sketch from the upcoming Florence + the Machine tour wardrobe. Photo: Gucci

As far as brand ambassadorships go, the pairing of singer Florence Welch and Gucci under Creative Director Alessandro Michele really can't be beat. Welch's vintage-loving, free-spirited aesthetic makes her the ideal muse for the designer with a penchant for eccentric pieces that look like they've lived many past lives, which is why she was recently named the face of Italian house's jewelry and watch collections. Plus, the times she's stepped out publicly wearing Gucci — at the Grammy Awards in February, for instance — the ensembles looked like they were tailor-made to suit her style. So it's only natural that she turned to Michele for a hand in planning the wardrobe for her upcoming Florence + the Machine "How Beautiful" tour.

The British band will be on the road from March through July for a run of arena and festival shows in both the U.S. and Europe, and Welch will be exclusively dressed in pieces from Michele's latest runway collections for the occasion. This won't be the first time the songstress has partnered up with the brand, though. Former Gucci creative director Frida Giannini designed a number of custom gowns for her "Ceremonials" tour back in 2012. But considering that Welch preferred wearing vintage, one-of-a-kind pieces during her early days playing shows, Michele's flair for the fantastical — intricate embroideries, rainbow colors, ample use of bows and sequins, etc. — will complement her personal style perfectly.

The "How Beautiful" tour officially kicks off in Bogotá, Colombia on Mar. 11. To see a full list of the band's stops, head to the Florence + the Machine website.

Scroll to Continue

Recommended Articles