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The Gucci Pre-Fall Campaign Takes a Turn for the Tropical

Flamingos, flowers and over-the-top fashion are an unbeatable combination.
An image from the Gucci pre-fall 2016 campaign. Photo: Glen Luchford

An image from the Gucci pre-fall 2016 campaign. Photo: Glen Luchford

You may recall that the unofficial breakout star of Gucci's spring 2016 ad campaign was a real, live peacock — carried by a model on a skateboard and up the stairs of an underground metro station. Before that, a colorful lovebird made for a particularly adorable cast member in the label's pre-fall 2016 lookbook, perfectly accenting the cheerful, heavily adorned clothing and accessories. 

By the looks of the just-released pre-fall campaign, shot by Glen Luchford and styled by Jane How, Alessandro Michele is still gleaning inspiration from birds of all sorts, as a flock of pale pink flamingos takes center stage in the images, nearly outshining a crew of up-and-coming faces that includes Nicole Atieno, Polina Oganicheva, Lia Pavlova and more. Set inside a glass, tropical aviary filled with wild plants — an homage to Gucci's flora-and-fauna-based prints — models mingle with the creatures wearing pieces that play into this nature motif: flower-print suits, dresses embroidered with butterflies and ladybugs, loafers adorned with snakes, etc. Of course, in true Michele fashion, there's a heavy geek-chic element provided by the piles of vintage books, as well as the mismatched furniture and rugs throughout that have become brand signatures in recent seasons. 

See more images from the campaign in the gallery below.

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