Julia Restoin Roitfeld Models H&M's 'Sustainable' Wedding Gowns - Fashionista

Julia Restoin Roitfeld Models H&M's 'Sustainable' Wedding Gowns

Inspired by famous paintings and decorative pieces, H&M's new Conscious Exclusive Collection includes bridalwear for the first time.
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Julia Restoin Roitfeld in H&M's 2016 Conscious Exclusive Collection. Photo: H&M

Julia Restoin Roitfeld in H&M's 2016 Conscious Exclusive Collection. Photo: H&M

Each season, H&M unveils a new Conscious Exclusive Collection, a range of fashion-forward pieces made from more sustainable materials than its main line. For its latest iteration, revealed Friday, the Swedish retailer's design team sought inspiration from the Paris Musée des Arts Décoratifs archives, using paintings and historical decorative pieces as references. (H&M is also the sponsor for the museum's upcoming exhibition, "Fashion Forward - 300 years of Fashion," which opens on April 7.)

As the face of the campaign, Julia Restoin Roitfeld modeled items like an asymmetric minidress inspired by a Gustave Moreau painting (her favorite) and one of the collection's three weddings dresses — a first foray into the category. The materials that make up a number of the collection's dresses, kaftans, skirts, blouses and jewelry include organic silk, hemp, recycled linen and Denimite, a recycled worn-out denim. Recycled glass is also used for pieces with beads and rhinestones.

The collection, which you can view in its entirety in the gallery below, will be available at select stores worldwide and online on April 7.

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