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Here Are the Models Who Won the Spring 2016 Campaign Season

One bad-girl in particular — guess who? — scored four more than anyone else.
Lexi Boling for Alexander Wang Jewelry's spring 2016 ad campaign. Photo: Alexander Wang

Lexi Boling for Alexander Wang Jewelry's spring 2016 ad campaign. Photo: Alexander Wang

These days, it can be tough to keep track of all that's going on, seasonally, in the fashion industry. While the fall 2016 ready-to-wear runway shows just wrapped up in Paris, January's spring 2016 couture season remains at top of mind. What about pre-fall? And resort? And men's week? And that's not to mention the spring 2016 ad campaigns, either, which gradually began rolling out in December. 

While campaign season may not revolve around a physical catwalk or an experience-based presentation, its tenets — from model casting to styling and everything in between — remain the same. Just as some models may rule the runway (Lineisy Montero, Harleth Kuusik, Vanessa Moody), others truly dominate on billboards and in the ad pages of magazines. Others, like Dutch beauty Maartje Verhoef, do both. But as far as models who won the current spring 2016 campaign season, resident bad-girl and Fashionista favorite Lexi Boling came out on top, landing 11 spreads. Other notables were Karlie Kloss and Mariacarla Boscono, both with seven — the former of whom dominated with the high-paying commercial brands.

See all of the models with the most spring 2016 campaigns, as well as each of their print ads (listed in no particular order) below. 

Lexi Boling 

Campaign count: 11
The breakdown: Alexander Wang (forthcoming), Alexander Wang Handbags, Alexander Wang Jewelry, Prada Candy Kiss Eau de Parfum, Diesel Black Gold, Marc Jacobs, Etro, Moschino, Jil Sander, Coach, Givenchy

Karlie Kloss

Campaign count: 7
The breakdown: Barneys, Joe Fresh, Diane von Furstenberg, Marella, Kurt Geiger, Liu-Jo, Topshop

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Mariacarla Boscono

Campaign count: 7
The breakdown: Stella McCartney, Coccinelle, Nars Cosmetics, Dsquared2, La Perla, Givenchy, Sportmax

Anna Ewers, Joan Smalls, Maartje Verhoef

Campaign count: 5 each

Anna Ewers: Alexander Wang (forthcoming), David Yurman, Hugo Boss, Balenciaga, Balenciaga B Skin Eau de Parfum
Joan Smalls: Marc Jacobs, Moschino, Givenchy, Stuart Weitzman, Estee Lauder
Maartje Verhoef: Alexander McQueen, Salvatore Ferragamo, Dior, Moschino, Cos

Kendall Jenner, Julia Nobis, Liya Kebede, Lara Stone

Campaign count: 4 each

Kendall Jenner: Calvin Klein Underwear, Mango, Estee Lauder, Topshop
Julia Nobis: Lanvin, Sacai, Repossi, Marc Jacobs
Liya Kebede: Loewe, Joe Fresh, 3.1 Phillip Lim, Alberta Ferretti
Lara Stone: Frame Denim, Givenchy, Stella McCartney Stella Fragrance, Tom Ford Noir

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