These days, it can be tough to keep track of all that's going on, seasonally, in the fashion industry. While the fall 2016 ready-to-wear runway shows just wrapped up in Paris, January's spring 2016 couture season remains at top of mind. What about pre-fall? And resort? And men's week? And that's not to mention the spring 2016 ad campaigns, either, which gradually began rolling out in December.
While campaign season may not revolve around a physical catwalk or an experience-based presentation, its tenets — from model casting to styling and everything in between — remain the same. Just as some models may rule the runway (Lineisy Montero, Harleth Kuusik, Vanessa Moody), others truly dominate on billboards and in the ad pages of magazines. Others, like Dutch beauty Maartje Verhoef, do both. But as far as models who won the current spring 2016 campaign season, resident bad-girl and Fashionista favorite Lexi Boling came out on top, landing 11 spreads. Other notables were Karlie Kloss and Mariacarla Boscono, both with seven — the former of whom dominated with the high-paying commercial brands.
See all of the models with the most spring 2016 campaigns, as well as each of their print ads (listed in no particular order) below.
Campaign count: 11
The breakdown: Alexander Wang (forthcoming), Alexander Wang Handbags, Alexander Wang Jewelry, Prada Candy Kiss Eau de Parfum, Diesel Black Gold, Marc Jacobs, Etro, Moschino, Jil Sander, Coach, Givenchy
Campaign count: 7
The breakdown: Barneys, Joe Fresh, Diane von Furstenberg, Marella, Kurt Geiger, Liu-Jo, Topshop
Campaign count: 7
The breakdown: Stella McCartney, Coccinelle, Nars Cosmetics, Dsquared2, La Perla, Givenchy, Sportmax
Anna Ewers, Joan Smalls, Maartje Verhoef
Campaign count: 5 each
Anna Ewers: Alexander Wang (forthcoming), David Yurman, Hugo Boss, Balenciaga, Balenciaga B Skin Eau de Parfum
Joan Smalls: Marc Jacobs, Moschino, Givenchy, Stuart Weitzman, Estee Lauder
Maartje Verhoef: Alexander McQueen, Salvatore Ferragamo, Dior, Moschino, Cos
Kendall Jenner, Julia Nobis, Liya Kebede, Lara Stone
Campaign count: 4 each
Kendall Jenner: Calvin Klein Underwear, Mango, Estee Lauder, Topshop
Julia Nobis: Lanvin, Sacai, Repossi, Marc Jacobs
Liya Kebede: Loewe, Joe Fresh, 3.1 Phillip Lim, Alberta Ferretti
Lara Stone: Frame Denim, Givenchy, Stella McCartney Stella Fragrance, Tom Ford Noir