Ruby Rose Joins Urban Decay As the Brand's "Most Addictive New Vice"

Her job requires "rocking our world."
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Ruby Rose. Photo: Courtesy

Ruby Rose. Photo: Courtesy

Urban Decay announced Wednesday that model, DJ, "Orange Is the New Black" actress and all-around badass Ruby Rose has signed on as the brand's "Most Addictive New Vice" because, "obviously." (Seriously, look below.) 

In a statement, founder Wende Zomnir said that the multi-hyphenate talent perfectly embodies "what it means to be feminine, dangerous and fun" with her "f***-it attitude and playful spirit." And in her newly appointed role, Rose will continue "spreading the gospel of [Urban Decay's] self-expression, addiction to color, and 'beauty with an edge'"— in addition to, you know, "rocking our world." 

Shortest press release. Photo: Courtesy

Shortest press release. Photo: Courtesy

As for whether there'll be product collaborations down the road, the statement also teased: "Better things come to those who wait – just give it time." Given that Urban Decay has collaborated with Gwen Stefani on an eye shadow palette and an entire makeup collection in the past, we wouldn't be too surprised to see a Ruby Rose collaboration in the future. And if the Instagram photo below is anything to go by, there's definitely something in the works. 

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