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Must Read: Uber to Collaborate with Marc Jacobs, ThirdLove Petitions to Take Down 'Sexist' Calvin Klein Billboard

Plus, the theme of Nordstrom's monthly Pop-In Shop will be "eats."

These are the stories making headlines this Friday.

Debate over a "sexist" Calvin Klein billboard
Heidi Zak, CEO of the intimates startup ThirdLove, penned an open letter asking Calvin Klein to remove a SoHo billboard featuring two images: one of "Love" star Klara Kristin with the caption "I seduce in #mycalvins," and another of Fetty Wap captioned, "I make money in #mycalvins." Zak wrote, "Is the message of Calvin Klein that women are only good for seduction? Are we stuck in the 1950s? Are these the values of the Calvin Klein brand?" In addition to publishing the letter, ThirdLove created a "Take Down Sexist Billboard in NYC" petition. Well, Calvin Klein has removed the billboard, but a statement from the company notes that it did so "as part of the planned rotation of our Spring 2016 advertising campaign," and that "we take all of our consumers' concerns seriously and as a global brand, we promote gender equality and the breakdown of gender stereotypes across the world." {Fashionista inbox}

Uber to hand out free bottles of Marc Jacobs Daisy
Uber, which has collaborated with Rag & Bone and Lyst in the past, will be partnering with Marc Jacobs for a free fragrance giveaway. From 12 p.m. to 6 p.m. on March 26, Uber users in parts of Manhattan and Brooklyn will be able to request a car containing a free Marc Jacobs Daisy fragrance using the code "MJDAISY." Oh, and they'll be covered with hundreds of daisies. {WWD}

Nordstrom's new Pop-In is food-themed, involves cat chefs
Curated by Olivia Kim, this month's Nordstrom pop-in shop is set up like a mini grocery store and will have kitchenware, tableware, (high-end) grocery store essentials and delicious nonperishables. Did we mention that there are a lot of cute cat gifs online? {Nordstrom}

Michelle Phan launches her first comic series
Back in October, YouTube beauty pioneer Michelle Phan indicated that she would be shifting her focus away from tutorials to focus on other, non beauty-related side projects. Phan made good on her promise on Friday, releasing a female-led comic set in a "not-too-distant future," called "Heliois: Femina." {WWD}

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Vetements CEO Guram Gvasalia shares his tips for young designers
Following Thursday night's "Collective Action" talk at the London College of Fashion, Vetements' CEO Guram Gvasalia chatted with i-D about saying "bye" to the traditional fashion calendar and his advice for young entrepreneurs. {i-D}

What's driving the success of Chubbies?
"Brotailer" brands like the shorts maker Chubbies target "the id-driven, post-collegiate twentysomething bro." What sets them apart from retailers like Jack Spade and Bonobos? "They're more a mirror than an ideal." {Bloomberg Business}

Calvin Klein to broadcast fall 2016 ad campaign production on Periscope
Starting today, Calvin Klein will give users access to behind-the-scenes moments from its fall 2016 ad campaign through the brand's Periscope channel. The live stream will be available March 18 through 20, and Calvin Klein will also release content on Snapchat and Instagram. {Fashionista inbox}

French-American luxury symposium will take place March 31
The very first French-American luxury symposium will be held at the Sofitel New York on March 31. Speakers include Pauline Browne, senior lecturer of business administration at Harvard Business School, and Tiffany & Co. CEO Frederic Cumenal. {WWD}

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