On Tuesday evening, Laura Mercier excitedly announced that blogger Aimee Song is the newest addition to the cosmetics line's family. The beauty brand-and-blogger partnership, which will last for a year, is "one of the largest to date" and "worth more than $500,000," according to WWD.
Song's responsibilities as brand ambassador and digital influencer will include the creation of original content and video on both her blog and Laura Mercier's website. Song will also feature Mercier's products on her Instagram, which boasts 3.4 million followers, and make public appearances at events on the beauty brand's behalf. Luckily, Song, who has previously worked with Dolce & Gabbana fragrances and luxury skin care line SK-II, is not exclusive to the Gurwich-owned company and can showcase other brands during her ambassadorship — with the exception of a few competitors.
The trade publication also did a deep-dive into how much cash beauty brands are putting towards these types of partnerships with digital influencers, and let's just say it's a lot. L'Oréal paid "at least $1 million" to Kristina Bazan, a Swiss blogger with 2.3 million followers on Instagram, while The Blonde Salad's Chiara Ferragni — this year's most influential style blogger — struck a deal with Pantene that reportedly was in the mid-six figures. WWD also notes that Arielle Charnas, known for her blog Something Navy, can make between $200,000 and $300,000 as the brand ambassador for Tresemmé.
So, note to all influencers: If you want to make more paper, team up with a beauty brand.
Homepage image: Aimee Song at New York Fashion Week. Photo: Nicholas Hunt/Getty Images