We're less than two weeks out from Coachella, the annual music festival turned fashion marketing extravaganza that draws countless labels to Indio, California to throw branded parties and, in some cases, create entire collections centered around it. While "festival fashion" has become dreadfully formulaic over the past few years, that doesn't mean that designers aren't still clamoring to capitalize on its popularity. Enter Stacey Bendet, CEO and creative director of Alice + Olivia, who's taking the concept one step further by hosting a "See Now, Buy Now" runway show in Los Angeles just days before Coachella kicks off, in partnership with Neiman Marcus.
According to a press release, Alice + Olivia will present a new Grateful Dead-inspired capsule collection alongside select pieces from the brand's spring 2016 show on the runway at NeueHouse Hollywood in LA on Wednesday, April 13 — two days before the festival's first weekend begins. Immediately following the event, which will stream on both A+O's and Neiman Marcus's social media channels, 12 exclusive items will be available for purchase online. Bendet and Ken Downing, the retailer's senior vice president and fashion director, will co-style the show.
"A 'See Now, Buy Now' runway show is something I have been wanting to do for a few seasons but it took time to feel out when and where felt right," Bendet said in a statement. "I wanted what I showed on that runway to be relevant to what consumers actually want to wear, now. I came up with the idea to have the show around Coachella and have the runway looks be based upon things that every girl would want to wear to a music festival."
The spring Alice + Olivia collection, which we saw in New York last fall, had clear bohemian, desert inspiration, thanks to sandy hues, floral embroideries, full skirts, off-the-shoulder silhouettes, fringe detailing and much more. So, if you're tired of seeing the same barely-there cutoff shorts, airy white dresses, crocheted crop tops and — dare we say it — feathered headdresses that have dominated the polo grounds over the past few years, Bendet might prove to be our saving grace. Or, you know, it could be more of the same. We'll just have to wait and see.