As we wait in vain for Beyoncé to drop her new album, which may or may not be called "B6," we can at least distract ourselves with more imagery from the multi-hyphenate powerhouse's new activewear line, not named for her daughter, Ivy Park.
In partnership with Topshop owner Sir Philip Green, Ivy Park launches in two days on April 14. (Also the release date for her album, perhaps? After all, Beyoncé did meticulously time her much-discussed Elle cover and Ivy Park reveal for the same day...) In the U.S., Beyhive members will be able to shop Ivy Park online and in-store at Topshop and Nordstrom and on Net-a-Porter. (Despite Beyoncé's frequent 'gramming of the activewear brand's URL, the collection will not be available to buy on ivypark.com or beyonce.com.)
Riding the athleisure trend, the Ivy Park message encourages health, fitness and female empowerment — and wearing these athletic designs — during all aspects of life, not just at the gym. The body-positive collection is comprised of 200 pieces, ranging in size from XXS to XL. Ivy Park offers three styles of leggings that are designed to be sweat-wicking and non-pilling: a low-rise (I), mid-rise (V) and high-rise (Y). The collection also includes tanks with built-in sports bras, mesh-detailed sporty tops, open-back sweatshirts, athletic-striped bodysuits, joggers and tons of logo-heavy sweatshirts, tanks and crop tops. The line also offers outerwear with tech-y details, like bonded holes through which to thread your non-Beats by Dre headphones.
With global athletic-wear sales reportedly set to reach $83 billion by 2020, Beyoncé seems set on being a major player in the market. And with her outsized influence and accessibly priced product ($30-$200), she has a good shot.
Ivy Park launches on April 14. Check out the lookbook, featuring model Malaika Firth, above, and each individual style (with some colorways omitted) and available recommended retail pricing from the collection below:
Homepage image: Ivy Park