The British Fashion Awards Are Getting a Major Overhaul - Fashionista

The British Fashion Awards Are Getting a Major Overhaul

The aim is to appeal to an international audience.
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Nadja Swarovski, Dame Natalie Massenet and Caroline Rush of the British Fashion Council. Photo: BFC

Nadja Swarovski, Dame Natalie Massenet and Caroline Rush of the British Fashion Council. Photo: BFC

The British Fashion Council's annual award show is getting a top-down, high-gloss makeover this year, starting with the name: What was formerly called the British Fashion Awards will now simply be called The Fashion Awards.

The name change itself is indicative of what the BFC is attempting to accomplish with the overhaul, with the hope of attracting a more international audience. They're switching venues to London's famous Royal Albert Hall, increasing seating by 1,000 — which means they'll be selling more tickets to the public for the 2016 ceremony — and are courting international television partners, according to an interview with Business of Fashion.

The BFC will also open up the scope of designers and businesses awarded to include those from outside of the U.K., but British fashion is still at the heart of the event. The goal of the new ceremony is to raise money for scholarships through BFC's Education Foundation, making it sort of like the Met Gala for fashion education.

"As a global industry we should make a commitment to support talented people from all backgrounds to fulfill their dreams and access the best universities in the world," BFC chairman Natalie Massanet said in a statement. "Over the next 10 years our ambition is to raise and invest £10million to support young people in this goal."

It's anyone's guess how the CFDA — which also notably hosts a fashion award ceremony — might respond to the changes. 

Tickets for The Fashion Awards 2016 will go on sale May 3

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