Must Read: Saint Laurent's Chief Executive Talks Post-Hedi Slimane Future, Charlotte Olympia to Launch Activewear Collection

Plus, Taylor Swift gave Gigi Hadid a birthday cake on a private jet.
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These are the stories making headlines in fashion on Monday.

Menswear brand Original Penguin to donate $1 for every video share/like on Facebook
For every share or like this video gets from April 25 to May 2 on Facebook, Original Penguin will donate $1 towards African Penguins conservation efforts at The Maryland Zoo in Baltimore. Head over here for the full video, and watch above for the 50 second trailer. {Fashionista inbox, Original Penguin Facebook}

Saint Laurent's chief executive on maintaining momentum post-Hedi Slimane
Saint Laurent's Francesca Bellettini speaks to BoF about balanced growth, future retail openings, a product-focused approach to merchandising and Saint Laurent post-Hedi Slimane. Regarding the latter, Bellettini stated that consumers can expect "evolution" under Anthony Vaccarello now that "the brand DNA is finally understood." As for the "Permanent" collection – a line of timeless pieces introduced under Slimane back in 2013 — Bellettini stated: "I can tell you that everything that makes sense will be kept, evolving together with the brand." {Business of Fashion}

Charlotte Olympia to launch activewear collection
Charlotte Olympia will launch an activewear and accessories collection with Bodyism. The collection will launch in May and will be available exclusively at Shopbop for the first month. Pieces include a leopard-printed sports bra/leggings set, and "Kitty" printed gym bag and sweatshirt. Prices will range from $108 for a sports bra to $425 for a gym bag. {WWD}

Marc Jacobs is caught in a cats and dogs downpour
Marc Jacobs in a palm-printed tuxedo, cigarette in hand, repeatedly saying "cats and dogs" while giving a weather forecast is exactly what your Monday needs. {Love}

Taylor Swift gave Gigi Hadid a birthday cake on a private jet
On Sunday night, T-Swift presented Gigi Hadid, who celebrated her 21st birthday on Saturday, with a birthday cake... on a private jet. Swift's boyfriend Calvin Harris dutifully captured the moment on Snapchat. {The Daily Mail}

Margaux opens studio to public
Margaux — a direct-to-consumer ballet flat brand — will open its first studio, designed by Brad Sherman Workshop. The studio will feature both the brand's classic collection, as well as pieces from its designer collaborations. Customers can walk in on Mondays during "Margaux Mondays" or make appointments for other days of the week. {Fashionista inbox}

Mickey Drexler gives out his e-mail address
Mickey Drexler, chairman and CEO of J. Crew, would like to hear any feedback you might have. Seriously. On Saturday, customers received a J. Crew e-mail at the end of which he shared his e-mail: msd@jcrew.com. E-mail away, folks! {WWD}

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