Must Read: Eva Chen's Instagram Advice for Fashion Brands, Chrissy Teigen Welcomes Baby Girl

Plus, model-favorite label Frame just launched e-commerce.
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Photo: Ethan Miller/Getty Images

Photo: Ethan Miller/Getty Images

These are the stories making headlines in fashion this Monday.

Eva Chen gives her best advice for brands trying to master Instagram
Since becoming the head of fashion partnerships at Instagram in July, Eva Chen has helped dozens of brands find their footing on the photo sharing platform — even those late adapters to the social media world. In a new interview, she shares her best advice for companies who are looking to create engaging content, and some of her wisdom may surprise you. (For example, your follower count is not as important as you think.) {Business of Fashion}

Chrissy Teigen and John Legend welcome their first child
While gaggles of models spent the weekend frolicking around Coachella, Chrissy Teigen and her husband John Legend were holding court in the delivery room, where they celebrated the birth of their daughter on Thursday. Her name is Luna Simone Stephens (Legend's real last name is Stephens), and based on the genetics she's working with, we bet she's beautiful. Mazel tov! {Twitter}

Frame launches e-commerce
As the go-to denim and separates brand for fashion insiders and off-duty, leggy supermodels, Frame has amassed a cult following over the past couple of years, despite not having an e-commerce site or a stateside retail destination of its own. That's about to change: Not only will Frame open its online store this month, but it also has short-term plans for brick-and-mortar locations in both Los Angeles and New York. {WWD}

These women spend thousands on cosmetic procedures pre-Coachella
While many women will invest in a new outfit or some beauty treatments (tanning, waxing, hair color, etc.) before heading to Indio, Calif. for Coachella, some take festival prep to a whole other level, spending thousands of dollars on liposuction, fillers, botox, personal trainers and hair/eyelash extensions in the weeks that precede it. This certainly makes fashion month street style "peacocking" look tame. {New York Post}

Is H&M's sustainability campaign misleading its customers?
It's no secret that fast fashion and sustainability don't exactly go hand in hand, but H&M makes a concerted (and very public) effort to prove to its customers that it's taking steps to reduce its waste and environmental footprint. But for such a high-volume business, is marketing from an eco-friendly angle misleading to shoppers? The answer's a lot more complicated than you might think. {Quartz}

Behati Prinsloo buys first pair of maternity jeans, looks adorable
See below Instagram photo for proof. Aw!

Martha Hunt proves her skills as a backup dancer at Coachella
While she currently holds a plum gig as a Victoria's Secret Angel, Martha Hunt proved her skill as a backup dancer over the weekend at Coachella, where her best buddy Taylor Swift filmed her getting lessons from Fifth Harmony's Camila Cabello. Perhaps fellow squad member Lorde could use her on her next tour?

Fausto Puglisi opens first store
The buzzy Italian designer opened his first freestanding shop on Milan's Via della Spiga last week. As luxurious as the brand's clothes, the store includes textured brass panelling, a marble mosaic of the sun, floor-to-ceiling mohair tapestries and dressing rooms covered entirely in mirrors. {Fashionista inbox}