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Must Read: Gigi Hadid Fronts German 'Vogue,' Smart Bracelet Promises to Reduce Stress - Fashionista

Must Read: Gigi Hadid Fronts German 'Vogue,' Smart Bracelet Promises to Reduce Stress

And Mulberry has released the first campaign under Johnny Coca.
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These are the stories making headlines in fashion this Freitag. ;)

Gigi Hadid graces the May cover of German Vogue
A sun-kissed Gigi Hadid wears nothing but a floral robe and a simplified milkmaid braid for the May issue of German Vogue. And surprise, surprise! There's no mention of her social media presence — well, at least not on the cover. {Instagram}

A stress-reducing smart bracelet exists
A unique feature of Caeden's new Sona smart bracelet is its "Resonance" program, which helps users find calm at different moments of the day through a series of breathing exercises. "It’s designed to be a break from the fast-paced city life," said co-founder David Watkins. The bracelets, priced at $200, will be released in May. {Digiday}

Gucci names new CEO of Gucci America
Susan Chokachi has been appointed President and CEO of Gucci America, effective April 1. Chokachi has been with Gucci for 18 years, and will continue to serve as the Senior Vice President, Marketing and Communications until her successor is named. {Fashionista inbox}

Mulberry releases the first campaign video under Johnny Coca
Mulberry just released its first campaign video under new Creative Director Johnny Coca, who debuted his first collection for the brand in February. The film was shot by Coco Capitán (fun name, right?) and focuses on the intimate relationship between two female friends. The brand's accessories are, of course, on full display as well. {i-D}

Karlie Kloss stars in Barneys New York campaign
Karlie Kloss models looks from The Row, Prabal Gurung and more for Barneys New York's spring 2016 campaign. Juergen Teller, who had last worked with Kloss on Marc Jacobs' Lola ad campaign, photographed Kloss over the course of a couple of hours during Miami's Art Basel. "[The experience] was pretty surreal," said Kloss. "We were driving in a van around the city, which was very crowded because of the fair, running out to do shots, with me changing in the back." {The Window}

Massachusetts to lead a textile innovation effort
MIT will lead a $317-million project to support innovation in textile manufacturing in an effort to revive manufacturing in the region. It will also involve the development of a new school, The Manufacturing Innovation Institute, and could be a boon to stateside apparel production. {Boston Business Journals}

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