12 Festival Fashion Essentials That Instagram “It” Girls Will Have This Season

Just in time for Coachella.
Author:
Publish date:
Hailey Baldwin and Kendall Jenner at Coachella in 2015. Photo: Jeff Kravitz/Getty Images

Hailey Baldwin and Kendall Jenner at Coachella in 2015. Photo: Jeff Kravitz/Getty Images

Sure, Instagram's humble mission might be to "capture and share the world's moments" (using the most flattering filter, obviously). But in just a few short years, the app has transformed into a shopping and marketing platform as much as a social media tool. It's where fashion bloggers make bank, where style stars emerge overnight and where tiny trends — ahem, like a statement fabric choker — go viral pretty much immediately.

Depending on whom you follow, you've likely noticed that certain items keep popping up again and again. Some are deceptively understated, like a Vetements sweatshirt worn by Kylie Jenner, but they're actually the opposite. As soon they're posted on one "It" girls feed — and you know who we're talking about here — it's only a matter of time before all of the other Insta-stars follow suit. Just in time for everyone to show off these pieces at Coachella, we've rounded up the 12 "It" girl items that we expect to flood your feed throughout festival season.