Coachella isn't the Oscars. It's a music festival in the desert, but thanks to the presence of celebrities, brands, paparazzi, street style photographers and social media, it gets just as much attention if not more over its two weekends. And while festival fashion is a well-explored phenomenon, celebrities often also feel the need to change up their beauty looks specifically for an event that largely involves baking in the hot Indio, Calif. sun.

Taylor Swift went platinum fresh off of her Vogue cover; Kylie Jenner went orange (though she's calling it "peach"); Hailey Baldwin went grey; Emma Roberts got an emergency pre-festival bath tub dye job; and Vanessa Hudgens, the physical embodiment of Coachella, did some major beauty prep with a manicure that was rumored to cost $190. Katy Perry even used the event to debut a new cosmetics line for CoverGirl, because as we all know, Coachella is nothing if not a perfect marketing opportunity. 

Read on for the biggest celebrity beauty transformations and check back as we update throughout the weekend.

Day 2

Kylie Jenner switches out her "peach" hair for rainbow braids

Day 1

Kylie Jenner goes "peach"

Taylor Swift embodies her Vogue spread

Kendall Jenner gets sparkly...in her hair part

Hailey Baldwin goes grey

Vanessa Hudgens does insane nail art

Katy Perry debuted a new matte lipstick as part of her just-revealed Katy Kat makeup collection for CoverGirl

Emma Roberts goes red in the bathtub