Back in January, we called Léa Seydoux the "fashion ambassador equivalent of a serial monogamist." Indeed, the French actress spent years in the Prada and Miu Miu family, starring in campaigns for both and calling upon them repeatedly for custom creations during "Spectre"'s whirlwind press tour. But earlier this year, Louis Vuitton announced that it had scooped up Seydoux to serve as its new face, with her first ads due out this spring.
Seydoux's debut campaign has arrived right on schedule. Serving as one of Louis Vuitton's "travel" ads, the images were shot at architect Luis Barragán's ultra-colorful, contemporary Cuadra San Cristóbal ranch in Mexico. Seydoux wears clothing from the house's pre-fall 2016 collection — classic, sharp silhouettes and prints, styled by Marie-Amélie Sauvé — while also sporting a windblown bob that will likely make you want to chop off all your hair. Longtime Louis Vuitton collaborator Patrick Demarchelier photographed Seydoux (and a horse, who makes a cameo or two) for the campaign.
With the Cannes Film Festival on the books for next month, these ads serve as an appetizer for the many looks that Ghesquiere will surely craft for Seydoux, whose film "It's Only the End of the World" is set to premiere there.
Click through below to see Seydoux's debut Louis Vuitton campaign in full.