Lily James Is the Newest Face of Burberry

It'll be the "It" Brit's very first global advertising campaign.
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Lily James at the European premiere of "Pride And Prejudice And Zombies" on Feb. 1, 2016 in London. Photo: Chris Jackson/Getty Images

Lily James at the European premiere of "Pride And Prejudice And Zombies" on Feb. 1, 2016 in London. Photo: Chris Jackson/Getty Images

Lily James may have only just turned 27, but she's already achieved many of the unofficial requirements for mega-stardom. She starred in a critically acclaimed TV show ("Downton Abbey"), carried a behemoth of a fantasy blockbuster (2015's live-action "Cinderella" reboot) and posed on the cover of a leading U.S. fashion magazine (Marie Claire's January 2016 issue). Next? A global ad campaign.

On Monday, Burberry announced that James is the newest face of its My Burberry fragrances, succeeding the likes of Kate Moss and Cara Delevingne, and marking the actress's first-ever advertising campaign. We'll have to wait for the goods, though: The images and accompanying film — shot by Mario Testino — won't be revealed until August, in tandem with the launch of My Burberry Black, which the brand describes as "an intense and sensual new fragrance for women." 

"I am thrilled to be officially joining the Burberry family. I am so proud to be British, so it really means a lot," said James in a statement. "Shooting my first campaign was so special – I don't want to give away too much but I had a lot of fun showing a different side of myself…"

That's all the info we have now, folks, but it sure sounds like we're in for a treat.

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